Mobile-Attribution-Window
Description
Attribution Window defines how long after an ad interaction a conversion can be credited to that ad.
Definition
Also called lookback window, it sets the maximum duration after a user clicks or views an ad during which an install or event will be attributed to that ad.
Why Is Mobile-Attribution-Window Important for App Marketers?
It controls credit assignment and impacts ROI accuracy. Too short may under-credit, too long may over-credit campaigns.
Where You Can Use Mobile-Attribution-Window
MMP configuration, SKAdNetwork, campaign setup, fraud detection systems.
What Are the Best Practices
- Adjust window based on user behavior and app type, use shorter windows for clicks (1–7 days), longer for views if needed, test across campaigns.