Mobile-Bid-Adjustments-Multi-Bidding
Description
Bid adjustments and multi-bidding enable granular campaign control across audience segments, locations, and creatives.
Definition
Mobile bid adjustments allow advertisers to modify bids based on factors like device, OS, geo, or time. Multi-bidding submits multiple bids per impression to optimize reach across conditions.
Why Is Mobile-Bid-Adjustments-Multi-Bidding Important for App Marketers?
They help marketers maximize return by tailoring spend to high-value users, improving efficiency without overspending.
Where You Can Use Mobile-Bid-Adjustments-Multi-Bidding
DSP platforms, UA tools, real-time bidding, contextual and behavioral targeting engines.
What Are the Best Practices
- Test bids by cohort, adjust based on LTV signals, monitor auction dynamics, set caps to avoid overbidding, use predictive automation.