Weekly-Active-Users-Wau
Description
WAU measures how many unique users engage with your app or platform during a 7-day period.
Definition
WAU is a key engagement metric that tracks weekly user activity, providing insight into medium-term retention and overall user health.
Why Is Weekly-Active-Users-Wau Important for App Marketers?
WAU helps identify engagement patterns beyond daily use. It’s especially useful for non-daily use cases like shopping, finance, and education apps.
Where You Can Use Weekly-Active-Users-Wau
Product analytics, growth tracking, cohort analysis, engagement campaigns, churn prediction models.
What Are the Best Practices
- Segment by user type, monitor trends vs DAU/MAU, track feature adoption week-to-week, benchmark against peers.