Whitelisting
Description
Whitelisting means allowing only pre-approved users, apps, or domains to access certain data, placements, or ad traffic.
Definition
In marketing, it ensures campaigns run only on vetted inventory or with trusted influencers. In security, it restricts access to approved elements.
Why Is Whitelisting Important for App Marketers?
It increases safety, brand control, and performance quality by avoiding fraud, irrelevant audiences, or poor-quality supply.
Where You Can Use Whitelisting
Influencer campaigns, DSP setup, SDK permissions, app security, programmatic filters.
What Are the Best Practices
- Use first-party data, verify traffic sources, regularly audit lists, combine with blacklists for layered safety.