The App Marketing Show with Natano Mattos (Loggi) | App Growth & User Acquisition Strategies

Episode Overview

In this episode, host Leandro Oliveto is joined by Natano Mattos, Marketing Director at Loggi, to discuss user acquisition, retention, and growth, drawing on Natano’s experience at large companies like Uber and Spotify. 

Key Takeaways

• Prioritize the User: The foundational step for any strategy is to first understand and focus on the customer or user.

• Embrace Testing and Mistakes: Tech companies succeed by treating MVPs as tests. Mistakes are not failures but essential learning opportunities that refine mindset and strategy.

• No "Silver Bullet" for Success: App market dominance is not driven by a single factor, but rather by a set of coordinated initiatives that work together to drive growth. 

About Guest

Natano is the Marketing Director at Loggi, where he leads the marketing team in generating and capturing demand among B2C and B2B users. He has also held marketing and growth roles at Spotify, Uber, and C&A Brasil.