About Enpara.com
Enpara.com, launched by QNB in 2012, stands as Turkey's pioneering branchless digital banking platform. It distinguishes itself by offering its entire suite of services exclusively through digital channels. This strategic decision to operate without physical branches translates into significant cost savings, which Enpara.com directly passes on to its customers. This approach manifests in a banking experience that is both cost-effective and advantageous for its users.
Enpara.com & Appnext: A Two-Year Success Story
Challenges & Objectives
Enpara.com sought to enhance its digital acquisition strategy by increasing user engagement and conversion rates while optimizing cost per acquisition (CPA). The primary challenges included:
- Boosting Click-Through Rates (CTR) to drive traffic.
- Increasing the number of initiated video chat sessions.
- Reducing CPA to improve marketing efficiency.
Strategy & Implementation
To address these objectives, Enpara.com partnered with Appnext to integrate personalized app recommendations within mobile user journeys. The campaign leveraged Appnext’s AI-driven recommendation engine, targeting high-intent users with contextual app placements and dynamic ad formats.
Results Achieved
In the first year, Enpara.com achieved the following milestones:
Video chat sessions surged by 338%
Indicating an increase in customer interactions and service adoption.
CPA decreased by 30%
Demonstrating improved marketing efficiency and cost-effectiveness.
CTR increased by 63%
Showcasing a significant boost in user interest and engagement.
Testimonial
“Appnext's AI-powered solutions helped us improve the conversion rates of our mobile app-focused campaigns and our new customer acquisition strategy.
Appnext has been a valuable business partner for us both in their own application inventory and on the Xiaomi Ads side during the working period. We enjoyed working with its experienced team and became one team. I am confident that we will continue to work successfully to achieve challenging goals.”
Kaan Küçükarslan
Senior Digital Marketing Manager
Enpara.com
Appnext & Xiaomi Campaign: Driving Engagement and Retention
Challenges & Objectives
With an increasing focus on seamless user experiences, Appnext aimed to enhance its app ecosystem by driving higher user engagement and retention rates while optimizing acquisition costs with Xiaomi campaign.
Strategy & Implementation
Appnext collaborated with Xiaomi devices to implement a targeted recommendation strategy, leveraging Appnext’s on-device discovery solutions. The campaign focused on:
- Personalized app suggestions for relevant users.
- Optimized ad placements within Xiaomi device ecosystem.
Results Achieved
Within 12 months period, Enpara.com has achieved:
190% increase in video chat sessions
Reflecting stronger engagement within the app ecosystem.
70% boost in the 7-day retention rate
Highlighting improved user loyalty and app stickiness.
67% reduction in CPA
Ensuring cost-efficient user acquisition.
Conclusion
The partnership between Appnext and Enpara.com demonstrates the power of AI-driven recommendations in enhancing user engagement, conversion rates, and cost efficiency. By leveraging Appnext’s technology, both companies successfully optimized their customer acquisition and retention strategies, setting a benchmark for future digital banking and mobile marketing campaigns.
