About Motilal Oswal
Motilal Oswal Financial Services Limited, established in 1987, is a leading financial services provider in India, offering a comprehensive suite of services including equity, commodity, and currency broking, wealth and asset management and investment banking.
Renowned for its integrity, client focus, innovation, and excellence, Motilal Oswal has earned numerous accolades for its outstanding performance and innovative financial solutions. The company's mission is to empower investors with expert financial advice, while its vision is to become the most respected and preferred financial services brand in India.
With a strong commitment to corporate social responsibility, Motilal Oswal also focuses on education, healthcare, and community development to positively impact society.
The Challenge
Motilal Oswal Financial Services Limited faced the challenge of optimizing their user acquisition strategy to target high-potential cities effectively while ensuring the quality of leads.
They needed to differentiate themselves in a competitive market, enhance user engagement, and simplify the onboarding process to encourage more users to complete the eKYC and invest.
Additionally, efficient budget utilization across platforms was crucial to maximize ROI, requiring detailed performance tracking and strategic resource allocation.
Target Audience
Motilal Oswal's mobile app targets users across demographic and experience in investing in finance.
From young professionals to experienced investors, high net-worth individuals, tech-savvy users, or institutional investors, the app aims to provide tailored financial solutions, catering to the diverse needs of each segment.
Through their user-friendly tools, advanced analytics and personalized strategies, the app helps investors with the right strategies to grow their finances.
The Solution Provided by Appnext
To address the challenges faced by Motilal Oswal, Appnext implemented a comprehensive, data-driven strategy that leveraged multiple high-impact placements and targeted optimizations.
By focusing on city-specific targeting, Appnext ensured that marketing efforts were concentrated in regions with the highest potential for user acquisition.
The campaigns were optimized for cost-per-acquisition, or CAC, ensuring efficient budget utilization and high-quality leads.
Additionally, continuous performance tracking and strategic adjustments allowed for the refinement of marketing strategies, resulting in significant growth in app installs, completed eKYC processes, and investments.
This multifaceted approach not only increased user acquisition but also enhanced user engagement and satisfaction.
The Results
The collaboration between Motilal Oswal and Appnext yielded impressive results, demonstrating the effectiveness of the targeted, data-driven approach.
Over the campaign period, the following achievements were recorded:
18%
Growth in New Users
59%
Increase in New Investments
74%
Growth in Successful eKYC Completions
34%
Improved Install to Investment Ratio
41%
Enhanced Install to eKYC Ratio
Overall, the strategic use of best performing placements across leading publishers and top OEM’s, coupled with continuous optimization, led to a significant increase in app installs, user engagement, and completed investments.
The success of this campaign underscores Appnext's ability to deliver targeted, impactful solutions that drive real business results.
Testimonial
“Working with Appnext has been a game-changer for us. Their strategic approach and targeted placements significantly boosted our app installations and user engagement.
The precision in city-specific targeting and efficient budget utilization ensured high-quality leads and impressive conversion rates.
Appnext's continuous optimization and data-driven strategies have been instrumental in achieving our growth targets and driving successful user acquisitions.”
Sheetal Raut
Associate Vice President - Lead Generation
Motilal Oswal Financial Services Limited
Shawnell Godinho
Associate Vice President - Digital Marketing
Motilal Oswal Financial Services Limited
Partnering with Appnext
Partnering with Appnext has significantly enhanced Motilal Oswal Financial Services Limited's user acquisition and engagement.
By leveraging strategic placements, Appnext ensured maximum reach and high-quality leads.
Their city-specific targeting and continuous performance optimization resulted in substantial growth in app installations, completed eKYC processes, and investments.
Efficient budget utilization further maximized ROI, making this collaboration instrumental in achieving Motilal Oswal's growth objectives.
