Attribution is how app marketers track which ads or touchpoints led to a user install or in-app acti...
Attribution
Attribution is how app marketers track which ads or touchpoints led to a user install or in-app action. It’s essential for optimizing spend and campaign performance.
A/B testing
A/B testing compares two versions of an app element to see which performs better.
A/B testing
A/B testing compares two versions of an app element to see which performs better.
Active Users
Active users are those who have interacted with your app within a specific time period.
Active Users
Active users are those who have interacted with your app within a specific time period.
Ad Attribution
Ad attribution links a user action (like install or purchase) to a specific ad interaction.
Ad Attribution
Ad attribution links a user action (like install or purchase) to a specific ad interaction.
Ad Banner Blindness
Ad banner blindness is when users consciously or unconsciously ignore banner ads.
Ad Banner Blindness
Ad banner blindness is when users consciously or unconsciously ignore banner ads.
Ad-Click
An ad click is when a user taps or clicks on an ad to engage with it.
Ad-Click
An ad click is when a user taps or clicks on an ad to engage with it.
Ad-Engagement
Ad engagement includes any user interaction with an ad—clicks, swipes, views, hovers, and more.
Ad-Engagement
Ad engagement includes any user interaction with an ad—clicks, swipes, views, hovers, and more.
Ad-Exchange
An ad exchange is a digital marketplace where advertisers and publishers buy and sell ad inventory i...
Ad-Exchange
An ad exchange is a digital marketplace where advertisers and publishers buy and sell ad inventory in real time.
Ad-Fatigue
Ad fatigue happens when users see the same ad too often, causing engagement to drop.
Ad-Fatigue
Ad fatigue happens when users see the same ad too often, causing engagement to drop.
Ad-Format
Ad format refers to the structure and presentation style of an advertisement (e.g., banner, video, n...
Ad-Format
Ad format refers to the structure and presentation style of an advertisement (e.g., banner, video, native).
Ad-Fraud
Ad fraud is the deliberate attempt to serve ads that have no chance of being seen or engaged by real...
Ad-Fraud
Ad fraud is the deliberate attempt to serve ads that have no chance of being seen or engaged by real users.
Ad-Impression
An ad impression is counted when an ad is fetched and displayed to a user.
Ad-Impression
An ad impression is counted when an ad is fetched and displayed to a user.
Ad-Inventory
Ad inventory is the total available ad space a publisher can sell to advertisers.
Ad-Inventory
Ad inventory is the total available ad space a publisher can sell to advertisers.
Ad-Load-Time
Ad load time is the duration it takes for an ad to appear on screen after being triggered.
Ad-Load-Time
Ad load time is the duration it takes for an ad to appear on screen after being triggered.
Ad-Mediation
Ad mediation is a technology that manages multiple ad networks to maximize fill rate and revenue.
Ad-Mediation
Ad mediation is a technology that manages multiple ad networks to maximize fill rate and revenue.
Ad-Network
An ad network connects publishers with advertisers, facilitating the buying and selling of ad invent...
Ad-Network
An ad network connects publishers with advertisers, facilitating the buying and selling of ad inventory.
Ad-Placement
Ad placement refers to where and how an ad appears in an app or website.
Ad-Placement
Ad placement refers to where and how an ad appears in an app or website.
Ad-Podding
Ad podding is the practice of serving multiple ads back-to-back in a single ad break.
Ad-Podding
Ad podding is the practice of serving multiple ads back-to-back in a single ad break.
Ad-Publisher
An ad publisher is an entity (like an app or site) that provides ad inventory to show ads to users.
Ad-Publisher
An ad publisher is an entity (like an app or site) that provides ad inventory to show ads to users.
Ad-Revenue
Ad revenue is the income generated by publishers through serving ads to users.
Ad-Revenue
Ad revenue is the income generated by publishers through serving ads to users.
Ad-Roi-Roas
Ad ROI and ROAS measure the return from advertising spend, showing profitability or revenue impact.
Ad-Roi-Roas
Ad ROI and ROAS measure the return from advertising spend, showing profitability or revenue impact.
Ad-Rotation
Ad rotation is the technique of showing different ad creatives in the same placement across users or...
Ad-Rotation
Ad rotation is the technique of showing different ad creatives in the same placement across users or sessions.
Ad-Server
An ad server delivers and tracks digital ads across websites, apps, and platforms.
Ad-Server
An ad server delivers and tracks digital ads across websites, apps, and platforms.
Ad-Stacking
Ad stacking is a type of ad fraud where multiple ads are layered in the same placement, with only th...
Ad-Stacking
Ad stacking is a type of ad fraud where multiple ads are layered in the same placement, with only the top one visible.
Ad-Tag
An ad tag is a snippet of code used to fetch and display an ad from an ad server.
Ad-Tag
An ad tag is a snippet of code used to fetch and display an ad from an ad server.
Ad-Trafficking
Ad trafficking is the setup and management of digital ad campaigns across platforms and formats.
Ad-Trafficking
Ad trafficking is the setup and management of digital ad campaigns across platforms and formats.
Ad-Unit
An ad unit is a specific space in an app or website where an ad is served.
Ad-Unit
An ad unit is a specific space in an app or website where an ad is served.
Ad-Verification
Ad verification ensures ads are viewable, brand-safe, fraud-free, and delivered as intended.
Ad-Verification
Ad verification ensures ads are viewable, brand-safe, fraud-free, and delivered as intended.
Ad-Waterfall
The ad waterfall is a sequential ad serving method where networks are prioritized by expected revenu...
Ad-Waterfall
The ad waterfall is a sequential ad serving method where networks are prioritized by expected revenue.
Ads-Txt
Ads.txt is a file used by publishers to declare authorized sellers of their ad inventory.
Ads-Txt
Ads.txt is a file used by publishers to declare authorized sellers of their ad inventory.
Advertising-Id-Google-Play
The Google Advertising ID is a user-resettable ID used for tracking ad interactions on Android devic...
Advertising-Id-Google-Play
The Google Advertising ID is a user-resettable ID used for tracking ad interactions on Android devices.
Agency-Trading-Desk
Agency trading desks (ATDs) are centralized teams within ad agencies that manage programmatic media ...
Agency-Trading-Desk
Agency trading desks (ATDs) are centralized teams within ad agencies that manage programmatic media buying.
Android-App-Advertising
Android app advertising involves promoting apps or serving ads on apps within the Android ecosystem.
Android-App-Advertising
Android app advertising involves promoting apps or serving ads on apps within the Android ecosystem.
Api-Application-Program-Interface
An API is a set of protocols that allows apps and systems to exchange data and functionality.
Api-Application-Program-Interface
An API is a set of protocols that allows apps and systems to exchange data and functionality.
App-Active-Users
App active users measure how many unique users engage with an app in a given time period.
App-Active-Users
App active users measure how many unique users engage with an app in a given time period.
App-Discovery
App discovery is the process by which users find new apps through search, ads, recommendations, or o...
App-Discovery
App discovery is the process by which users find new apps through search, ads, recommendations, or organic visibility.
App-Engagement
App engagement tracks how users interact with your app beyond just installing it.
App-Engagement
App engagement tracks how users interact with your app beyond just installing it.
App-Install-Campaign
An app install campaign is a paid marketing effort to drive app downloads and installations.
App-Install-Campaign
An app install campaign is a paid marketing effort to drive app downloads and installations.
App-Localization
App localization adapts your app content and UX for different languages, regions, and cultures.
App-Localization
App localization adapts your app content and UX for different languages, regions, and cultures.
App-Ltv
App LTV (Lifetime Value) estimates how much revenue a user will generate over their lifecycle with y...
App-Ltv
App LTV (Lifetime Value) estimates how much revenue a user will generate over their lifecycle with your app.
App-Metrics
App metrics are key performance indicators (KPIs) used to assess app usage, growth, and profitabilit...
App-Metrics
App metrics are key performance indicators (KPIs) used to assess app usage, growth, and profitability.
App-Monetization
App monetization is the strategy and process of generating revenue from your mobile app.
App-Monetization
App monetization is the strategy and process of generating revenue from your mobile app.
App-Promotion
App promotion is the marketing effort to drive awareness, downloads, and engagement for a mobile app...
App-Promotion
App promotion is the marketing effort to drive awareness, downloads, and engagement for a mobile app.
App-Rating
App rating is a user-submitted score (usually 1–5 stars) reflecting app quality, experience, and s...
App-Rating
App rating is a user-submitted score (usually 1–5 stars) reflecting app quality, experience, and satisfaction.
App-Session
An app session is a period of user activity within the app, typically starting when the app is opene...
App-Session
An app session is a period of user activity within the app, typically starting when the app is opened and ending after inactivity.
App-Stickiness
App stickiness measures how often users return to your app, indicating its value and engagement.
App-Stickiness
App stickiness measures how often users return to your app, indicating its value and engagement.
App-Store-Advertising
App Store Advertising uses paid placements in app stores to promote apps to relevant audiences.
App-Store-Advertising
App Store Advertising uses paid placements in app stores to promote apps to relevant audiences.
App-Store-Optimization-Aso
ASO is the process of improving app visibility and conversion in app stores organically.
App-Store-Optimization-Aso
ASO is the process of improving app visibility and conversion in app stores organically.
App-Tracking-Transparency-Att
ATT is Apple’s framework requiring user consent for cross-app tracking starting iOS 14.5.
App-Tracking-Transparency-Att
ATT is Apple’s framework requiring user consent for cross-app tracking starting iOS 14.5.
App-Ads-Txt
App-ads.txt is a file that lets app publishers declare authorized ad sellers for their inventory.
App-Ads-Txt
App-ads.txt is a file that lets app publishers declare authorized ad sellers for their inventory.
Arpdau-Average-Revenue-Per-Daily-Active-User
ARPDAU measures daily revenue divided by the number of daily active users (DAUs).
Arpdau-Average-Revenue-Per-Daily-Active-User
ARPDAU measures daily revenue divided by the number of daily active users (DAUs).
Arpdeu
ARPDEU tracks how much revenue is generated per engaged daily user, refining standard ARPDAU by focu...
Arpdeu
ARPDEU tracks how much revenue is generated per engaged daily user, refining standard ARPDAU by focusing only on actively involved users.
Arpu-Average-Revenue-Per-User
ARPU calculates how much revenue each app user generates on average over a specific period.
Arpu-Average-Revenue-Per-User
ARPU calculates how much revenue each app user generates on average over a specific period.
Arpu-Mau-Average-Revenue-Per-Monthly-Active-User
ARPU-MAU calculates revenue per user based only on those who are monthly active, offering a sharper ...
Arpu-Mau-Average-Revenue-Per-Monthly-Active-User
ARPU-MAU calculates revenue per user based only on those who are monthly active, offering a sharper engagement-driven view.
Aso-App-Store-Optimization
ASO boosts an app’s visibility and installs through keyword and visual optimization in app stores.
Aso-App-Store-Optimization
ASO boosts an app’s visibility and installs through keyword and visual optimization in app stores.
Attribution-Modeling
Attribution modeling is the method of assigning credit to different touchpoints in the user journey ...
Attribution-Modeling
Attribution modeling is the method of assigning credit to different touchpoints in the user journey before conversion.
Attribution-Window
An attribution window is the time frame during which a conversion is credited to a specific marketin...
Attribution-Window
An attribution window is the time frame during which a conversion is credited to a specific marketing interaction.
Average-Revenue-Per-Paying-User-Arppu
ARPPU calculates how much revenue is generated by users who actually pay, excluding free users.
Average-Revenue-Per-Paying-User-Arppu
ARPPU calculates how much revenue is generated by users who actually pay, excluding free users.
Avod-Advertising-Based-Video-On-Demand
AVOD is a video streaming model where users watch content for free in exchange for ads.
Avod-Advertising-Based-Video-On-Demand
AVOD is a video streaming model where users watch content for free in exchange for ads.
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