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Glossary A
A/B testing
A/B testing compares two versions of an app element to see which performs better.
A/B testing
A/B testing compares two versions of an app element to see which performs better.
Active Users
Individuals who interact with a digital platform or website within a specific timeframe, indicating ...
Active Users
Individuals who interact with a digital platform or website within a specific timeframe, indicating platform growth, user retention, and appeal.
Ad Attribution
The process of identifying which marketing touchpoints contribute to a user’s decision to install or...
Ad Attribution
The process of identifying which marketing touchpoints contribute to a user’s decision to install or engage with an app.
Ad Banner Blindness
Ad banner blindness is when users consciously or unconsciously ignore banner ads.
Ad Banner Blindness
Ad banner blindness is when users consciously or unconsciously ignore banner ads.
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