Appnext Glossary

Glossary B

Banner ads are rectangular display advertisements shown on websites or apps to promote products, ser...

Behavioral targeting uses users’ past actions and interests to serve more relevant ads.

A bid request is a signal sent from a publisher to multiple advertisers asking for bids on an ad imp...

A blacklist is a list of domains, apps, or IPs where advertisers choose not to show their ads.

A bot farm is a system of automated scripts designed to mimic human behavior for generating fake cli...

Brand advertising focuses on long-term brand awareness, perception, and recall rather than direct co...

Brand lift measures the impact of ad campaigns on brand awareness, recall, and favorability.

Brand safety ensures that ads do not appear next to inappropriate, offensive, or harmful content.

A burst campaign is a short, high-spend ad blitz designed to spike visibility and rankings quickly.

BVOD refers to digital video content delivered by traditional TV broadcasters on demand.