About Angel One

Angel One started out as a traditional stock brokerage firm in 1996, investing over the years in the latest technologies in order to give customers the best possible service and to spread its reach all over India. By 2019 Angel One had transformed into a digital-first company to provide clients personalized financial journeys via a single app.

The Angel One App is a one-stop solution for each client’s investment and trading needs, providing live market data, advanced charts, technical analysis, stock recommendations and learning tools for novice investors. Users can invest via stocks, IPOs, mutual funds, commodities, futures and options.

Since the launch of the app in 2019 Angel One has successfully onboarded millions of new customers.

The Challenge

Angel One partnered with Appnext with the objective of:

Acquiring high-quality users who would be more likely to open an account and invest with the app, while maintaining aggressive business CPA targets.

Maximizing the reach and usage of the Angel One Demat Account and the Angel One App.

Target Audience

Age Groups
Age groups 18-25, 25-35, and 35+ years.

Investors
People who are keen to invest in stocks.

Interest
People showing interest in famous investors, fintech apps and books.

The Solution Provided by Appnext

Appnext provided a combination of Out Of Box / pre-install Experience and On-Device App Discovery to boost user acquisitions.

Appnext’s direct partnerships with top OEMs meant Angel One acquired new users when they set up and customized their mobile devices for the first time.

Angel One gained new users through personalized app recommendations made possible by Appnext’s proprietary Timeline technology. Appnext Timeline turns the behavioral data into app recommendations by predicting the type of app users are likely to use next. Recommendations are made through over 20 interactions during the mobile user’s daily journey, from the minus 1 screen to folders and widgets.

Appnext improved the local and vernacular experience on the Angel One platform, thereby improving user experience and helping to reduce acquisition costs.

The Results

Angel One achieved its target KPI’s by increasing the number of new registrations while maintaining month-on-month spend.

Overall efficiency – One of Angel One’s key pillars for success – rose significantly, allowing the team to scale up while simultaneously optimizing spend.

25%
Improvement in lead acquisition within the first month.

2X
Increase in weekly volume.

50%
Improvement in conversions within two months.

50%
Reduction in cost per lead.

Source: Appnext data

Testimonial

“Appnext is proving to be a very valuable digital partner, helping us achieve our aggressive targets and KPI’s. Thanks to Appnext’s strategic initiatives and product optimizations we have seen a clear month-on-month increase in campaign performance, which we look forward to building on still further.”

Rahul Yadav
Performance & Growth Lead - Angel One

Why Appnext Works

Exclusive app discovery platform

Appnext is the fastest-growing and largest independent mobile discovery platform in emerging markets, offering the only recommendation engine on the market encompassing both in-app and on-device discovery. The Appnext discovery platform powers 7B daily app recommendations via over 10,000 mobile touchpoints.

Patented ‘Timeline’ behavior-driven technology

Appnext’s patented behavioral analytics technology, ‘Timeline’, is uniquely capable of predicting the app users are likely to need next. This innovative solution means app developers and marketers can seamlessly engage with users directly on their smartphones through personalized, contextual recommendations.

Unique and accessible device level placements

Appnext has partnered with leading OEMs who have integrated our unique recommendation engine directly into their devices. Through these partnerships, companies like Angel One can engage with high-intent users from the moment they opens their device for the first time and setting it up and throughout their daily mobile journey.

Disclaimer

‘Investments in securities market are subject to market risk, read all the related documents carefully before investing.’

We collect, retain, and use your contact information for legitimate business purposes only, to contact you and to provide you information & latest updates regarding our products & services. We do not sell or rent your contact information to third parties. Please note that by submitting the above mentioned details, you are authorizing us to Call/SMS you even though you may be registered under DND. We shall Call/SMS you for a period of 12 months. Angel One Limited formerly known as Angel Broking Limited, Registered Office: 601, 6th Floor, Ackruti Star, Central Road, MIDC, Andheri East, Mumbai – 400093. Tel: 080-47480048, CIN: L67120MH1996PLC101709, SEBI Regn. No.: INZ000161534-BSE Cash/F&O/CD Member ID: 612, NSE Cash/F&O/CD Member ID: 12798, MSEI Cash/F&O/CD Member ID: 10500, MCX Commodity Derivatives Member ID: 12685 and NCDEX Commodity Derivatives Member ID: 220, CDSL Regn. No.: IN-DP-384-2018, PMS Regn. No.: INP000001546, Research Analyst SEBI Regn. No.: INH000000164, Investment Adviser SEBI Regn. No.: INA000008172, AMFI Regn. No.: ARN–77404, PFRDA Registration No.19092018. Compliance officer: Mr. Hiren Thakkar, Tel: 022 39413940 Email: compliance@angelbroking.com.

Angel One Ltd. is just acting as the distributor of the IPO.

Mutual Fund is not exchange traded products and Angel Broking Ltd. is just acting as distributor all dispute with respect to the distribution activity would not have access to exchange investor Redressal Forum or Arbitration mechanism in case we are distributor of mutual fund.